Thank you Rob Sanchez for having our Gm Rick Bashkoff on the Apartment 113 podcast.

Rick appreciated this chat because Rob is building software like we are at Lit Alerts so they were able discuss some of the nuances specific to building software like customer use cases, rigid prioritization, automation and ai.

They also chat about what it was like being new in cannabis in 2019 versus joining in 2024 as well as some ideas for those who are thinking about joining now. It’s not too late.

Will you be in the cannabis industry in 10 years? Rob and Rick will.

Link to episode on Spotify: https://open.spotify.com/episode/72dtkE9DbhkR177j1AaYui?si=a503c1fa98824173

Rick Bashkoff CEO

Rick is the CEO of Lit Alerts and operates the company. He’s held senior positions at one of the largest record companies in the world, a pioneering media tech startup, an enterprise SaaS company in growth mode and an early stage cannabis tech company. Rick met the founders of Lit Alerts in May of 2023 and quickly recognized the strength in the product and the team. In August of 2023, the founders invited Rick to drive growth and operate the company.

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