The Challenger Brands of Maryland – May 2026
In Maryland, the vast majority of the brands aggressively climbing the charts—as well as the Top 10 mainstays they are chasing—are backed or owned by Multi-State Operators (MSOs).
May 19, 2026
Resources about how data helps cannabis brands, wholesalers, retailers, manufacturers and distributors.
In Maryland, the vast majority of the brands aggressively climbing the charts—as well as the Top 10 mainstays they are chasing—are backed or owned by Multi-State Operators (MSOs).
May 2026 Index Summary New Price Leadership: New York ($37.66) has become the highest-priced market in the index for the first time. This shift is primarily due to a significant price retraction in New Jersey rather than a sharp increase in New York pricing. Widespread All-Time Lows: Four of the
Clients want counsel who understand the market: who’s licensed where, which products are moving, where enforcement is tightening, and how a regulatory shift in one state will ripple into the next. Cannabis data and analytics tools have become a quiet but powerful way for attorney offices to deliver that level of insight without expanding headcount.
Access to the Lit Alerts API has been the most requested ask from our customers in 2026. This is very exciting and validating for how we are planning to change our business over the next 12-18 months.
We broke down average revenue per location in New Jersey ranked from the highest earners (Decile 1) to the lowest (Decile 10). Compared to New York, revenue in New Jersey is even more concentrated at the very top. The drop-off from Decile 1 to Decile 2 in NJ is a staggering 60.7%.
We refreshed the New Jersey challenger brands and t’s clear that while independents and craft players still hold significant share, MSO brands continue to compete and are holding strong.
