MSO Brands Continue Their Dominance in NJ
New Jersey’s adult-use cannabis market continues to evolve, but Multi-State Operators (MSOs) remain a dominant force. Recent analytics show that the top 10 MSO brands alone account for nearly 30% of all cannabis sales in the Garden State.
Beyond the Boroughs: Mapping Brand Dominance Across Upstate New York
Following the overwhelming response to our NYC analysis, the team at Lit Alerts has expanded the lens. To give cultivators, brands, and retailers a complete macro-view of the market, we have analyzed estimated retail sales metrics across the vast and culturally distinct landscape of Upstate New York.
NYC Borough Cannabis Brand Leaders
The New York City adult-use cannabis market is no longer a nascent experiment. Consumers across the five boroughs have developed distinct brand loyalties, shaped by local dispensaries, commuting patterns, cultural nuances, and pricing tiers.
New Jersey Average Revenue Per Location Analysis – Mar 2026
We broke down average revenue per location in New Jersey ranked from the highest earners (Decile 1) to the lowest (Decile 10). Compared to New York, revenue in New Jersey is even more concentrated at the very top. The drop-off from Decile 1 to Decile 2 in NJ is a staggering 60.7%.
The Challenger Brands of New Jersey – Mar 2026
We refreshed the New Jersey challenger brands and t’s clear that while independents and craft players still hold significant share, MSO brands continue to compete and are holding strong.
New York Average Revenue Per Location Analysis – Feb 2026
We recently did an analysis on the Average Revenue Per Location for cannabis retailers in New York, categorized by deciles. A decile represents a 10% slice of the total locations in the Lit Alerts dataset (~500), ranked from the highest earners (Decile 1) to the lowest (Decile 10).
The Challenger Brands of New York – Feb 2026
Back at it with Cultivated Media this week and by popular demand we’re continuing The Challenger Brands series and updating New York’s most recent brands to watch.
How Many SKUs Do New York Retailers Carry In Each Category?
Lit Alerts broke down the median SKUs per store by category in New York.
How Many SKUs Do Stores Carry In New York?
According to Lit Alerts most recent analysis this month, the median number of cannabis items on a cannabis retailer’s menu is 245. Including accessories and apparel, that number moves up slightly to 257.
How Menu and Inventory Data Give Cannabis Brands an Edge
Cannabis brands that leverage menu and inventory data tools can gain a crucial edge over their competition by making informed decisions, optimizing their supply chain, and enhancing customer engagement. Here’s how these tools can help your brand stand out in a crowded market.
