Our co-founder Nate Girard details the skills he built as a bartender and real estate investor and operator before entering the cannabis business in March of 2020. He focus on return on investment has been the driving force behind the success of his dispensary Bloom Brothers, CannaVersions and now Lit Alerts.

The important point Nate details in this article is that Lit Alerts has value for almost every team at a brand, wholesaler, manufacturer, distributor or retailer. Identifying the data that these different groups desire is what drives product development at Lit Alerts. Our system is problem-solution oriented and we plan to maintain that focus.

Thanks to Chris Faraone and the team at Talking Joints Memo for featuring Nate’s keen ability to problem solve for the industry he helped build. Click here to read the full article and to check out more content from Talking Joints Memo.

Rick Bashkoff CEO

Rick is the CEO of Lit Alerts and operates the company. He’s held senior positions at one of the largest record companies in the world, a pioneering media tech startup, an enterprise SaaS company in growth mode and an early stage cannabis tech company. Rick met the founders of Lit Alerts in May of 2023 and quickly recognized the strength in the product and the team. In August of 2023, the founders invited Rick to drive growth and operate the company.

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