Most of the time everyone is focused on the top 10 rankings for brands. But what about the brands that are on their way up but haven’t yet broken the top 10?
We borrowed the term “challenger brands” as these brands are challenging the top seeded brands and have upward momentum. These are the types of brands that retailers should be looking for and using Lit Alerts to find.
We borrowed the term “challenger brands” as these brands are challenging the top seeded brands and have upward momentum. These are the types of brands that retailers should be looking for and using Lit Alerts to find.
Originally published in the Cultivated Media newletter.