Despite regional and national brands flocking to the New Jersey market looking for growth, few have broken through the top 10. The cannabis brands backed by the largest vertically integrated multi-state operators are holding their positions in the top 10, years after the New Jersey market launched. The top 10 brands account for more than 30% of the units sold in the state.

Specifically, Ascend Wellness Holdings (CSE: AAWH.U / OTCQX:AAWH) Ozone, Green Thumb Industries (GTI)‘s Rythm, TerrAscend Kind Tree & Legend brands, AYR Wellness Inc.‘ Kynd and Verano‘s (the) Essence.

For Non-MSO brands, Garden Greens, LLC Greens and Pete’s Farmstand are the only brands challenging the top spots in flower and pre-roll. Fernway and Grön have been the only regional/national brands that have broken through the top 10 in vapes and edibles, respectively. Though many of on their heels. In fairness, many regional/national brands just launched in NJ in 2025.

Originally published in the Cultivated Media daily newsletter.