The Greater New York City and Philadelphia effect on both the New York and New Jersey cannabis markets is felt in many ways but one trend is clear, the convenience and discrete form factors are taking up share and commanding more and more of consumers’ attention. The convenience and discrete form factors include vapes and edibles and these are the categories where national brands have found their footing in the highly coveted, densely populated east coast markets.
Three brands from the west coast stand out in these core east coast markets.
Grön – Most impressively holding the top spot in NJ and No. 2 in NY (only behind New York’s Off Hours).
Wyld & Camino – Swapping the No. 3 and No. 4 spots in NY and NJ these two west coast brands are are chasing Grön, as well as the giants of New York (Off Hours, ayrloom, Jaunty).
If you’re looking to take share in the NY and NJ edibles markets, you’ll have to go through one of these brands.
Originally published in the Cultivated Media newsletter.
