In 2024 there were some interesting regional patterns for Green Wednesday. Even with discounts varying widely from 15-50% off, Green Wednesday once again delivered huge sales spikes for retailers across the country.
Lit Alerts took a look at data from some of the largest adult use markets on the East Coast including New York, New Jersey, Massachusetts and Maryland as well as the Midwest including Ohio, Illinois and Missouri. Most markets experienced somewhere between a 65-80% lift in sales when compared to an average sales day in November 2024 and a roughly 20% increase when compared to an average Saturday in November 2024 (Saturday being the busiest day of the week in most states).
New York stood out last year with retailers experiencing approximately 105r% lift in sales when compared to an average sales day in November 2024 and a whopping 49% increase in sales when compared to an average Saturday in November 2024. It will be interesting to see how this year plays out as the rate of new locations has slowed and the novelty of the legal market has worn off.
In the Midwest states like Ohio, Illinois and Missouri, Green Wednesday only slightly nudges out Black Friday, another day that has become quite popular for retailers to extend Green Wednesday deals or offer new Black Friday deals. In the East Coast markets of New York, New Jersey and Massachusetts Black Friday usually drops off, looking more like a regular Saturday in terms of sales.
What will Green Wednesday in 2025 look like? Check back next week when Lit Alerts will compare 2024 to 2025.
Originally published in the Cultivated Media newsletter.
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- discounting, green wednesday, holiday promotions, illinois, maryland, massachusetts, missouri, new jersey, new york, ohio, thanksgiving
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