The Wyld + Grön combination creates the unquestioned #1 edibles company in New York & New Jersey (and other markets across the country).
This combination creates some staggering dominance in the edibles category where national brands like Wyld and Grön have had more success than their flower and pre-roll and vape counterparts in entering New York and New Jersey.
Some interesting points from New York and New Jersey looking at Q4 2025.
- No matter how you slice it, units, sales or share of shelf, Wyld/Grön now own approximately 20% of the New York and New Jersey edibles market.
- In New Jersey, Wyld and Grön held their own behind Verano (Savvy/Encore) in the 2nd and 3rd spots. This combination puts them ahead of Verano in 1st position by all measures and leaves the next closest competitor Kiva in the dust.
- In New York, before the transaction, Wyld and Grön sat behind Kiva and Off Hours by most measures. Now they sit comfortably in 1st position by all measures.
Originally published in the Cultivated Media newsletter.
