The IgniteIt team turned to Lit Alerts to provide data in the days leading up to the big snow storm. Check out the quotes from CEO Rick Bashkoff on how cannabis has become a consumer staple.

“Cannabis consumers were out in droves to stock up for the storm,” Bashkoff says in a written interview with IgniteIt. “Most of the states on the East coast experienced a similar sales lift to a Green Wednesday and in some cases outperformed Green Wednesday by a long shot. In Massachusetts, the elder statesman of East Coast cannabis markets, the Saturday before the storm outpaced Green Wednesday 2025 to become the top sales day in the last 12 months.”

“The first indicator of this was when cannabis was deemed essential during the COVID-19 pandemic and we continue to see this play out during major weather events that consumers can prepare for such as snowstorms and hurricanes,” he explains. “Further supporting this is the fact that Lit Alerts did not observe any major changes to product preferences during the lead up to the storm (except for Maryland where pre-rolls took a dive and gave way to more flower, vape and concentrate purchases). Cannabis consumers want their mainstay products if they will be home for a few days.”

For more read the full article here:
Storm Prep Sparks Spike in Cannabis Sales from New York to Maryland