We recently did an analysis on the Average Revenue Per Location for cannabis retailers in New York, categorized by deciles. A decile represents a 10% slice of the total locations in the Lit Alerts dataset (~500), ranked from the highest earners (Decile 1) to the lowest (Decile 10).
The data reveals a significant “winner-take-all” disparity in the market. The Top Tier (Decile 1), representing the highest-performing 10% of locations, averages over $1 million per month, translating to an annualized revenue of $12 million. It’s important to note that a few Long Island retail locations significantly outperform this average.
Locations in the middle of the pack (Deciles 4–6) earn between $160,000 and $250,000 per month, with annualized sales ranging from roughly $1.8 million to $3 million.
The lowest-performing 10% (Deciles 10) earn an average of only $30,000 per month ($330,000 annually), representing a 36x difference compared to the top decile.
There is a massive ~60% decrease in monthly revenue between the 1st decile and the 2nd decile.
The top 10% of locations generate more annual revenue than the bottom 70% of locations combined.
