Following up on our analysis of average revenue per location in New York, and by reader request, this week we broke down average revenue per location in New Jersey ranked from the highest earners (Decile 1) to the lowest (Decile 10). Compared to New York, revenue in New Jersey is even more concentrated at the very top. The drop-off from Decile 1 to Decile 2 in NJ is a staggering 60.7%. Top Performers (Decile 1): The top 10% of locations are powerhouses, averaging $1,768,000 in monthly sales, which annualizes to over $21.2 million per location. While both states show a similar “power law” distribution (where a small number of stores capture the majority of revenue), New Jersey’s top-end locations are significantly more productive than New York’s. New Jersey’s top locations generate roughly 76% more revenue than New York’s top locations. New Jersey outranks New York in almost every decile, however as you move to the bottom deciles (8-10) the number start to converge. Originally published in Cultivated Media