Here is a summary of the New York Brand Power Rankings for May 2026, analyzing the current state of the market and how it compares to recent months.
Market Consolidation and Top-Tier Stability
The New York cannabis market in May 2026 is exhibiting strong signs of maturity and consolidation. Compared to the turbulence and rapid shifts seen in early spring, the latest data reveals a stabilizing leaderboard, significant resistance to change among the market leaders, and a slowing influx of new brand competitors.
Hardened Stability in the Top 10
The most noticeable feature of May’s rankings is the absolute lockdown at the very top of the market.
The Unshakable Leaders: For the third consecutive month (March, April, and May), ayrloom and Florist Farms have firmly held the #1 and #2 spots, respectively.
Minimal Friction: Within the top 10, seven out of the ten brands experienced absolutely zero movement compared to April. Jaunty solidified its hold on the #3 spot, while Ruby Farms (#6), Dank. by definition. (#7), and Revert Cannabis (#8) all remained entirely stagnant.
Minor Top-5 Jostling: The only activity at the absolute peak was a single-spot flip-flop between Off Hours (moving up 1 to #4) and MFNY (slipping 1 to #5).
This rigidness suggests that the state’s top brands have successfully established robust supply chains, shelf-space dominance, and brand loyalty that newer or smaller players are finding increasingly difficult to disrupt.
It's Not Easy to Break the Top 50
Over the last three months, only 2 new brands are breaking in to the top 50 each month.
In March, the chart welcomed fresh energy with brands like Umamii (#46) and Jetty (#47) making their debuts.
In April, the market saw the introduction of Heady Tree (#47) and NYCE (#50).
By May, only two new brands managed to crack the Top 50: Spacebuds entering at #48 and Boutiq squeaking in at #50.
From April Volatility to May Equilibrium
The Mid-Tier Cool Down: April was characterized by massive, volatile vertical leaps. For example, Rolling Green skyrocketed 7 spots into the top 15, and Umamii surged 9 spots in April. In May, that erratic energy dissipated. Rolling Green stayed entirely flat at #14, signaling that brands are starting to find their natural equilibrium.
The Curaleaf Portfolio Stabilization: Curaleaf’s brands (Find, Select, Grassroots, Anthem) saw wild, mixed swings in March and April. By May, they found a steady baseline: Anthem and Grassroots held completely flat, while Find and Select suffered minor, identical 2-spot slips, showing far less volatility than in previous cycles.
The Month’s Outliers: While the top stayed quiet, the lower half of the chart still hosted a few dramatic shifts in May. Bouket was the month’s biggest success story, surging an impressive 14 spots to land at #30. Conversely, matter. (PharmaCann) suffered the heaviest blow, free-falling 13 spots down to #47.
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