The Missouri market continues to impress. I started the fall sprint with a quick trip to St Louis for the MoCannTrade (Missouri Cannabis Trade Association) Q3 meetup.
Overheard over and over:
– Price compression is coming fast and furious. VERY fast and furious.
– Out of state brands (particularly from the West coast) are doubling down in their quest to take share.
– Seems like the Pre-roll category is getting a good portion of the product development mindshare. Infused pre-roll products were the most handed out product and pre-roll production capacity came up quite a bit in conversations.
– The Vlasic Classic is a must attend so we’ll be there next year.
It was great to meet and spend time with folks of all sizes including the brands who are pushing up the charts. We call these the Challenger Brands and we highlighted these brands today in partnership with the Cultivated Media newsletter.
Brand choice continues to be dominated by Missouri powerhouses with Elevate Cannabis (owners of Rooted), Local Cannabis Co., and Robust continuing their upward trend up the charts.
But might this trend be cracking?
Hat tip to established national brand AIRO, budding national brand Dialed In Gummies, and newly-expanding Curio Wellness for edging up the charts in this highly competitive and largely insular market.
A get together with our friends at Vert, Apex Trading, Nexus Agriscience and Surfside is always a success and we’re looking forward to the next one in Ohio in Oct.
