After receiving positive feedback about our analysis of New York retail menus, we’re doing the same analysis for their neighbor to the South – New Jersey. NJ now has over 250 stores open, about half of the stores in NY. So is there more shelf space per retailer?
According to Lit Alerts’ most recent analysis in Dec 2025, the median number of cannabis items on a retailer’s menu in New Jersey is 342 (85 more than the median of 257 we reported last month in New York). If you remove non-cannabis items (accessories and apparel), that number moves down slightly to 309.
Over 40% of stores are carrying 250 cannabis SKUs or less. Nearly 75% of stores are carrying 500 cannabis SKUs or less. These numbers are lower when compared to New York which means a higher percentage of stores in New Jersey are carrying over 500 SKUs.
Flower, pre-rolls and vapes each usually take up between 20-25% of the shelf. Edibles round out the major categories with a median of 54 slots available. Concentrates are taking up about 4% of the shelf in both NJ and NY.
Originally published in the Cultivated Media newsletter.
