The Retail Brew team turned to Lit Alerts to provide data in the days leading up to the big snow storm. Check out the data that shows some states had their highest sales in a year.

In New Jersey dispensaries, Friday was the biggest sales day of the past 12 months, outpacing what traditionally are the industry’s top sales days, April 20 (aka 4/20) and the day before Thanksgiving, Green Wednesday, according to an analysis from Lit Alerts, a data analytics firm focused on the cannabis industry. The next day, Saturday, marked the top sales day in the past year statewide in Connecticut and Massachusetts, per Lit Alerts.

“This is a wellness and medical product now that people rely on,” Bashkoff said. “If they foresee being stuck indoors, they’re going to buy it like bread and toilet paper and other things because it’s going to help them cope.”

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Cannabis sales surged in advance of Winter Storm Fern