Lit Alerts took a look at data from some of the largest adult use markets on the East Coast including New York, New Jersey, Massachusetts and Maryland as well as the Midwest including Ohio, Illinois and Missouri. Most markets experienced somewhere between a 65-80% lift in sales when compared to an average sales day in November 2024 and a roughly 20% increase when compared to an average Saturday in November 2024 (Saturday being the busiest day of the week in most states).

 

New York stood out last year with retailers experiencing approximately 105r% lift in sales when compared to an average sales day in November 2024 and a whopping 49% increase in sales when compared to an average Saturday in November 2024. It will be interesting to see how this year plays out as the rate of new locations has slowed and the novelty of the legal market has worn off.