Made by an Operator, For Operators.
Founded in 2021 by a cannabis retail owner and an online marketing executive, we are a lean team built especially for cannabis operators. Our superpower is our ability to remain lean and focused on our customer without the distractions most software companies incur. We’re building a software company in a new age of ai and automation.
We are ruthlessly focused on producing software tools that save our customers time and generate more money in the bank.
Our flagship product, Lit Alerts, is a market data tool that crawls publicly available menu data multiple times per day during business hours and aggregates that data in one, easy-to-use spot. We give you a directional picture of the important events happening in your market, like low and out of stock inventory alerts, pricing, image reviews and even estimated sales. Users access the Lit Alerts dataset via our easy to use web/mobile data tool or via our powerful API.
Mission
To empower cannabis operators with simple, automated data tools that eliminate manual tasks and drive revenue growth.
Vision
To transform chaotic market noise into definitive signals that power the world’s most competitive local and digital industries.
What We Believe
Listen and build
Cannabis operators know what they need. We listen and build features that they ask us to build.
No false statements
Our customers rely on our data. We must not make false statements about what our software can do.
Best partner
We want to be the very best partner. We operate our business with the utmost of honesty and integrity.
Once in a lifetime
Solving problems for cannabis operators is a once in a lifetime opportunity.
Executive Leadership Team
Nate Girard
We refer to Nate as a line item on our balance sheet because he is so valuable to our company. He is the dynamic force behind CannaVersions, Lit Alerts, and the visionary owner of Bloom Brothers, one of the best cannabis stores on the East Coast.
With a comprehensive understanding of real estate, cannabis, and hospitality, Nate prioritizes client and partner gratification above all. Whether crafting customized consulting plans, managing transactions with meticulous care, or curating exceptional experiences for customers, he believes in the power of creative thinking and operational expertise. At Lit Alerts, it’s all about cutting-edge solutions, while at Bloom Brothers, he leads his team in redefining the cannabis retail experience.
Cody B
Cody’s customer focus on product development is one of our main differentiators. He ensures our customers’ feedback is taken seriously and that their questions are answered quickly. If you use Lit Alerts, you’ve probably already heard from Cody. He drove the initial design of the tool with a focus on simplicity and usability. Cody continues to manage some of our earliest customer relationships because they trust Cody.
Cody is a versatile executive with experience at many household names in entertainment including WWE, ESPN, DirectTV and Yahoo Sports. His career has spanned multiple industries and he specializes in software development, subscriber acquisition and retention, digital transformation and team management.
Austin Westfall
The mastermind behind Lit Alerts. Our customers ask and he makes it happen. An engineer at heart, Austin is a problem solver. Austin has elevated himself to a leader in the space by demonstrating a keen eye on the end user’s need and delivering software solutions to fulfill those needs.
Most recently completing nearly a decade long run at WellAware, Austin has demonstrated his ability to build large scale B2B and consumer software solutions. He has also co-founded multiple startups and thrives in the early stages of product development, showing his versatility as a technology leader.
Rick Bashkoff
Rick forces us to think and act like a company in growth mode and keeps us on course to scale the business. He’s held senior positions at one of the largest record companies in the world, a pioneering media tech startup, an enterprise SaaS company in growth mode and an early stage cannabis tech company. Throughout his career he has been an operator and active investor focused on software, CPG, cannabis and crypto.
Rick met the founders of Lit Alerts in May of 2023 and quickly recognized the strength of the team. In August of 2023, the founders invited Rick to drive growth and operate the company.
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