This month we’re refreshing the New Jersey challenger brands. It’s clear that while independents and craft players still hold significant share, MSO brands continue to compete and are holding strong.
A highlight this month was New Jersey cultivators/wholesalers Green Lightning and the Clear who reached Challenger Brand status in two separate categories. Green Lightning’s namesake flower brand is pushing up the charts in the flower category, just as their brand, Grüv, is doing the same in concentrates. The Clear is nipping at the heels of the top 10 in vapes while their Twax brand is making noise in the pre-rolls category.
The edibles category is experiencing a resurgence with MSO brands as Verano’s Bits and Curaleaf’s JAMS inch closer to the top 10. Verano already has two edibles brands in the top 10 with Encore and Savvy so they are the clear edibles leader in New Jersey. Of course having 4 of the top performing edibles stores in the state helps…
Illicit, known for high quality flower in Missouri, New York and New Jersey is now challenging the concentrates category with a very impressive opening to the year.
Check out the full list below. As a reminder, Challenger Brands are identified by Lit Alerts as actively moving up the charts and challenging the top 10 within their respective categories.
