Resources about how data helps cannabis brands, wholesalers, retailers, manufacturers and distributors.
In the October edition of the Brand Power Rankings, for the first time in months, the untouchable top five experienced a positional shakeup, while the gateway to the top ten saw high-stakes friction between out-of-state juggernauts.
Earlier this month, Lit Alerts officially expanded their retail pricing index framework in New York, rolling out a multi-category pricing benchmark that tracks every major product category and package size. Today, in anticipation of Cultivated Media’s upcoming Pot Policy Politics show in St. Louis, we are bringing that exact analysisto
Missouri’s leaderboard remains heavily anchored by entrenched, native operators who established early brand affinity during the medical era. Independent operators and select disciplined MSOs are discovering viable pathways to market share by capitalizing on distinct product form factors and multi-category brand expansion.
For more than a year, operators, dispensary buyers, and brand directors relied on the Lit Alerts East Coast Eighth Index as a benchmark for pricing compression. Lit Alerts is officially expanding the East Coast Eighth Index into a comprehensive, multi-category pricing benchmark that tracks every major product category and package size across the region.
A three-year comparative analysis tracking six of New York’s foundational cannabis brands shows that while extreme store reliance certainly defined the market’s infancy, the assumption that a revenue and market-share decline was inevitable has thus far been outright refuted. Far from collapsing as retail foot traffic decentralized, early brand leaders converted initial flagship visibility into statewide distribution velocity, turning extreme concentration into sustained top-line dominance.
New York’s adult-use cannabis market experienced a decisive structural shift in September 2026, breaking away from summertime equilibrium and introducing significant change across the Top 50 leaderboard.
