The Challenger Brands of Ohio – April 2026

Every month, Lit Alerts observes and reports on the evolving dynamics of state cannabis markets, focusing on the high-velocity brands shaking up the established order. We define “Challenger Brands” as those upwardly mobile companies currently moving up the category charts and directly challenging the top 10 market leaders. By tracking estimated retail sales, we can […]
The East Coast Eighth Index – April 2026

As the industry moves through early spring, the data from April 2026 reveals a market undergoing widespread price resets. Driven by a significant price drop in Connecticut and steady downward drift in the tri-state area, four out of the five tracked state markets simultaneously established brand-new, all-time historical price lows.
Lit Alerts API Access Is the Mosty Requested Feature in 2026

Access to the Lit Alerts API has been the most requested ask from our customers in 2026. This is very exciting and validating for how we are planning to change our business over the next 12-18 months.
New Jersey Average Revenue Per Location Analysis – Mar 2026

We broke down average revenue per location in New Jersey ranked from the highest earners (Decile 1) to the lowest (Decile 10). Compared to New York, revenue in New Jersey is even more concentrated at the very top. The drop-off from Decile 1 to Decile 2 in NJ is a staggering 60.7%.
The Challenger Brands of New Jersey – Mar 2026

We refreshed the New Jersey challenger brands and t’s clear that while independents and craft players still hold significant share, MSO brands continue to compete and are holding strong.
New York Average Revenue Per Location Analysis – Feb 2026

We recently did an analysis on the Average Revenue Per Location for cannabis retailers in New York, categorized by deciles. A decile represents a 10% slice of the total locations in the Lit Alerts dataset (~500), ranked from the highest earners (Decile 1) to the lowest (Decile 10).
The East Coast Eighth Index – March 2026

As the East Coast market transitions into spring, the data from March 2026 reveals a continued downward drift across four of the five state markets, leading to brand-new, all-time historical price lows in New York, Connecticut, and Massachusetts.
New York Brand Power Rankings with Cultivated Media – March 2026

Cultivated Media published the latest New York Brand Power Rankings, powered by Lit Alerts for March 2026.
The Challenger Brands of New York – Feb 2026

Back at it with Cultivated Media this week and by popular demand we’re continuing The Challenger Brands series and updating New York’s most recent brands to watch.
The launch of the East Coast Eighth Index with Cultivated Media

We’ve launched “The East Coast 8th Index” in partnership with Cultivated Media. The purpose of this monthly edition is to provide the industry with a directional tool to measure where pricing is headed.